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Explore tips & resources for business development, content marketing and digital campaigns.
Rebecca Hourihan
Jul 7, 20164 min read
Is Your Marketing Helping or Hurting Your Brand?
“I sold a plan sponsor with a napkin.” In a recent conversation, a very experienced retirement plan advisor shared with us that for...
Rebecca Hourihan
Jun 9, 20165 min read
401(k) Advisor: A BIG BRAND WORLD
We live in a commoditized world; each time we make a purchase, we make a choice. Americans are exposed to as many as 5,000 advertisements...
Rebecca Hourihan
Jun 9, 20163 min read
TPA: Knock-Knock. Who's there? It's me, Opportunity.
OPPORTUNITY, IS THAT YOU? With change comes opportunity – and if you’re a TPA, the new Conflict of Interest Rule is a HUGE opportunity. ...
Rebecca Hourihan
May 5, 20163 min read
401(k) Advisor: OPPORTUNITY, IS THAT YOU?
With change comes opportunity – and if you’re a 401(k) advisor, the new Conflict of Interest Rule is a HUGE opportunity. This new...
Rebecca Hourihan
Apr 7, 20163 min read
401k Advisors: Marketing Works in a Squiggly Line
Let’s say you post on social media, a prospect sees your post and clicks over to your website. Then they read your biography and a...
Rebecca Hourihan
Apr 7, 20163 min read
3 Ways To Differentiate Yourself In The Fiduciary Rule Regime
ATTENTION 401(k) PLAN ADVISORS: With the finalization of the conflict of interest rule, you just lost a major competitive advantage, “I’m...
Rebecca Hourihan
Mar 10, 20164 min read
401k Advisors: Should Marketing Come Out of My Pocket?
Some years ago, you had the bold idea to step out on your own as a retirement plan advisor: to forge your own destiny! At that point, all...
Rebecca Hourihan
Mar 10, 20163 min read
Is your website important?
Is your website important? A TPA office once told me, “We have two store fronts. The first one is here, and we have a receptionist,...
Rebecca Hourihan
Feb 11, 20163 min read
3 Brand Building Ideas
What Do You Need to Compete in Today’s TPA Marketplace? Below are three marketing ideas to professionalize your TPA firm. These branding...
Rebecca Hourihan
Jan 7, 20161 min read
401(k) Speed Dating with Rebecca Hourihan
The 401(k) Study Group invited us to speak about prospecting and marketing. We decided to have some fun and turned the discussion into a...
Rebecca Hourihan
Dec 10, 20152 min read
Is your TPA marketing ready for 2016?
Oh, the glorious holidays. Did anyone else eat too much? Drink too much? And, have a great holiday season? Well, now it’s time to...
Rebecca Hourihan
Nov 12, 20151 min read
Your 90 Day Marketing Calendar
Click for your retirement plan specific 90 day marketing calendar. Hope you enjoy! Thanks for reading and Happy Marketing! About 401(k)...
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