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401(k) Advisor: Marketing Pro Tip (2 of 4)

Writer's picture: Rebecca HourihanRebecca Hourihan

Want more of the secret sauce? Here’s to making 2017 a Grand Slam retirement plan year! Let’s dive into 401(k) Marketing’s next Pro Tip.

PRO Tip 2: First Impressions Matter

Surprise, it’s your website! It’s time to be real, do you have a good website? If you do, awesome, great work! If not, it’s time to take action and update. Did you know 86% of people are going to Google you. That’s almost 9 out of 10. So, if your website is meh, then don’t worry, the internet is editable! Fix it today.

Thanks for reading! Each week till 2017, we are revealing one Marketing Pro Tip to help launch your retirement plan business into the New Year with enthusiasm, gusto, and success!

Also, just in case you missed it, in our previous post: Have a Plan, we provided you with a complimentary 2017 Marketing Calendar, Check it out here.

Stay tuned for next week’s post to help you grow your retirement plan book of business!

Thanks for reading and Happy Marketing!

About 401(k) Marketing

We believe the retirement plan industry can do better. Our clients are the best professional retirement plan advisors and TPAs in the business. They care deeply about saving America’s retirement future. We are proud to share their voices through industry writings, professionally-designed marketing materials (including websites), and expert content collateral. We lend support by promoting businesses through ongoing awareness campaigns. www.401k-marketing.com

About Retirement Plan Marketing

Retirement Plan Marketing is a product of 401(k) Marketing and is an ongoing turnkey marketing solution for retirement plan advisors. It is an easy-to-follow, consistent marketing program designed to get you noticed in your community and generate new retirement plan sales. When you deliver relevant plan sponsor content, you add value to your conversations and can work your way up to become known as the “go-to” retirement plan advisory office. www.retirementplanmarketinginabox.com


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401(k) Marketing, LLC

501 W Broadway
Suite 1070

San Diego, CA 92101

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401(k) Marketing, LLC is not in the business of providing legal advice with respect to ERISA or any other applicable law. The materials and information do not constitute, and should not be relied upon as, legal advice. The materials are general in nature and intended for informational purposes only. All content, including any brochures or other materials designed for potential use with plan sponsors, fiduciaries, and plan participants, must be reviewed and approved by the compliance and legal department(s) of the Financial Professional and/or Third Party Administrators firm prior to any use to confirm that they meet the firm’s legal and compliance policies and standards. The Financial Professional, Third Party Administrator,  and his/her firm are solely responsible for the use of content and any materials included herein, and for ensuring that all services provided by the Financial Professional and Third Party Administrators conform to the firm’s legal and compliance policies and standards.

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